Episode 3: Pitching your new business in the right position, with Peter Levitan.
Peter Levitan builds successful brands, digital technologies, publishing and advertising environments, and highly effective marketing programs for Fortune 500 companies. He has 30 years of experience running Saatchi & Saatchi Advertising Worldwide, his own Portland Agency, and as the CEO of two Internet start-ups.
At minute 4 of our interview, Peter explains how agencies need to focus on their objectives as a priority, no matter the agency’s size.
Agencies need a business development plan, plain and simple. Peter tells how he learned this the hard way at minute 6.
Near minute 12, Peter tells how agencies can get in the way of themselves by not fully understanding sales. He lays out a clear plan on how to advance your agency through something he calls “smart sales pressure.”
What sets your agency apart? Peter shares how you can make your agency stand out from the rest at minute 18.
At minute 27, he tells how he learns the personas of his clients and how important it is to understand these personas as an agency.
For agencies, inbound marketing has changed. Peter highlights the ways agencies can turn this missed opportunity into a strategic tool to grow their company (at minute 31).
Click to tweet: Peter Levitan shares his outstanding experience and insights on Build a Better Agency!
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Recommended books and resources:
Websites (not his):
Books (not his):
- Seth Godin’s books
- Poke the Box
- All Marketers Are Liars
- We Are All Weird: The Rise of Tribes and the End of Normal
- Linchpin: Are You Indispensable?
Ways to Contact Peter:
- Website: www.peterlevitan.com
- Email: peter@peterlevitan.com
- Twitter: @PeterLevitan
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